RELAX philosophy: - 哲學

Perfect wines with no complicated labels. No difficult foreign names to pronounce.
No geography quiz.

簡單標簽之完美葡萄酒，名稱容易上口、易記

The idea behind the Relax range was to create wines which appeal to a broad spectrum of several markets.
We designed the package to be simple and uncomplicated. The name Relax and the Slogan “Chill and unwind” convey what the wines are all about.
You can RELAX with them. Fruity clean easy to get along with. For people who rather enjoy wine than study it.

RELAX 背後之理念清淅，追求大眾化市場，故包裝簡單。名稱及口號巳反映了其鮮明性格 -- "冰冷和放鬆" 飲用時令你放鬆，清新果香伴你而行，令人忘卻煩憂。