http://laplayawine.com/narrative/

Background:
The Roots: Viña La Playa, Chile

The very first La Playa wine, named for Chile’s magnificent Pacific coastline and the vibrant rivers
that nourish the Viña La Playa vineyards, was introduced in 1987 by the Axelsen family of California.
The Axelsens also own CabCorp Wine Merchants in Marin, California, established in 1980 and the
exclusive importer and distributor of La Playa wines in the United States and Canada.

Viña La Playa S.A. of Chile is a partnership between the Axelsens and two prominent Chilean winemaking
legends: the Sutil and Errázuriz families. The winery encompasses 600 acres of prime property in the
Colchagua Valley, plus 200 acres in Limarí Valley and additional vineyards in such highly desirable
areas such as Curicó Valley, Bío-Bío and Maule Valley.

Unique Microclimate = Premium Wine Grapes

A river runs through it. That’s just one of the secrets behind La Playa’s premium wines from Chile,
and their signature character that year-in and year-out wins them top ratings from international
critics. Both of the winery’s hallmark vineyards are fed by rivers coursing through their fertile
soils, including the Tinguirrica River in Colchagua Valley, and the Limarí River in Limarí Valley.
The artwork on La Playa’s distinctive labels celebrate these rivers, as well as showcasing the
importance of the ocean in cultivating La Playa’s distinctive grapes (La Playa means “the beach” in Spanish).

Colchagua boasts brilliant sunlight and high daytime temperatures during the growing season, while
Limarí lies along the south border of the searing hot Atacama desert, the driest place on earth.
Despite the morning mist and dense coastal fog – known as camanchaca – water is scarce. Yet both
vineyards benefit from a strong coastal influence, with constantly cooling ocean winds.

One taste of La Playa’s wines, and the significance is clear. High daytime and low nighttime
temperature variations bring concentrated color, aroma and flavor to the grapes, while rich
sedimentary soil joins with sandy river banks and an exceptionally long growing season for ideal
terroirs. Grapes are planted where they thrive the best; rich sedimentary soil plus alluvial
clay soils over unique limestone bed offer excellent drainage and minerals, promoting crisp
natural acidity and outstanding development of the trademark La Playa style.
The Viña La Playa Team

Talented, highly motivated, and committed to quality – those are the hallmarks of the wine
experts at Viña La Playa.

Our team is technologically savvy, with a dedicated, scientific approach to viticulture and
winemaking. At the same time, we hold great respect for the artistry that defines fine wines,
drawing from centuries-old traditions to nurture our grapes from vine to bottle. Though each
step, from grape to glass, our focus is on creating wines of exceptional taste and value;
graceful additions to the best dinner tables all around the world.

Rodrigo Serrano is our viticulturist in charge of all of La Playa properties. His role is
critical, because wines can be only as good as the grapes from which they are made. Rodrigo
is well known not just for his professional acumen, but also for his skill as a Chilean rodeo
rider. He lives with his family on the Colchagua estate and has been involved with the
enterprise since the beginning.

Oscar Salas is La Playa’s lead winemaker, crafting wines that express the terroir of Chile
and its unique Andes influence. Oscar studied winemaking and viticulture at Chile’s Pontificia
Universidad Católica, which has trained some of the country’s leading winemakers, and has worked
at prominent wineries across South America and California.
Viña La Playa Hotel & Winery

In 2002, Viña La Playa expanded to include a $10 million, large-capacity winery with
state-of-the-art American, French, and Italian technology.

The elegant, four-star Viña La Playa Winery & Hotel celebrated its grand opening in 2004.
This, the first winery-based hotel in Chile, invites guests to sleep under the same roof
as Viña La Playa’s premium wines.
A Commitment to Quality and Value

Today, La Playa is a leader in Chile’s burgeoning wine industry, recognized for international
flavor and premium quality at a remarkably low price. Currently La Playa is distributed in more
than 20 countries in North and South America, Europe, and Asia.

Yet the prices remain reasonable. As the Wall Street Journal has noted: “some of the greatest
bargains…are coming from Chile, excellent wines that should cost more but luckily don’t.”

That is a recipe for what has always been our main focus: providing exceptional value in fine wines.
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背景：
根：ViñaLa Playa，智利

第一款 La Playa 葡萄酒，以智利的壯麗的太平洋海岸線和充滿活力的河流而命名，滋養 ViñaLa Playa
葡萄園，1987年由加利福尼亞的 Axelsen 家族推出。 Axelsens 還在1980年成立於加利福尼亞州馬林的
CabCorp Wine Merchants 公司，是美國和加拿大 La Playa葡萄酒的獨家進口商和經銷商。

智利的 ViñaLa Playa S.A.是 Axelsens 和兩個著名的智利釀酒業傳奇之間的合作夥伴：Sutil 和
Errázuriz 家族。這個酒莊包括 Colchagua 山谷 600英畝 的黃金地塊，Limarí山谷  200英畝，
CuricóValley山谷，Bío-Bío 山谷和Maule Valley 山谷等地區的葡萄園。

獨特的氣候=高級葡萄酒

一條河穿過它。這只是 La Playa 的來自智利的優質葡萄酒的秘密之一，他們的簽名特徵，一年又一年
贏得了來自國際評論家的最高評級。這兩個酒莊的標誌性葡萄園都是由河流穿越他們肥沃的土壤，
包括 Colchagua 谷的 Tinguirrica 河和 Limarí 谷的Limarí 河。
La Playa 獨特的標籤上的藝術品為這些河流創作，同時展示了海洋在培養 La Playa 獨特葡萄方面的
重要性（La Playa意為西班牙語的“海灘”）。

Colchagua 在生長季節擁有輝煌的陽光和日間高溫，而 Limarí 位於熱帶的阿塔卡馬沙漠的南部邊界，
這是地球上最乾燥的地方。儘管早晨薄霧和密集的海岸霧-被稱為卡曼查卡-水是稀缺的。然而，
兩個葡萄園受益於強大的沿海影響，不斷冷卻海洋風。

La Playa葡萄酒 的一種味道，意義是清楚的。高白天和低夜間溫度變化為葡萄帶來了濃郁的色彩，
香氣和風味，而豐富的沉積土與沙地河岸相連，生長季節特別長，適合理想的風土。葡萄種植在
他們最好的地方;豐富的沉積土和沖積粘土在獨特的石灰石床層提供優良的排水和礦物質，
促進脆天然酸性和商標 La Playa 風格的突出發展。
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ViñaLa Playa團隊

有才華，高度動機，致力於質量 - 這些都是ViñaLa Playa葡萄酒專家的標誌。

我們的團隊具有技術精湛，擁有一個專門的，科學的葡萄栽培和釀酒方法。同時，我們非常尊重定義
優質葡萄酒的藝術，從幾個世紀的傳統，培育我們的葡萄從葡萄樹到瓶。雖然每一步，從葡萄到玻璃，
我們的重點是創造卓越的品味和價值的葡萄酒;優雅地添加到世界各地最好的餐桌上。

Rodrigo Serrano是我們負責所有La Playa酒店的葡萄栽培者。他的作用是至關重要的，因為葡萄酒
可以和葡萄一樣好。羅德里戈不僅因為他的專業敏銳而著稱，而且也是因為他作為智利賽馬騎士的技術。
他與他的家人住在Colchagua莊園，從一開始就參與了這個企業。

Oscar Salas 是La Playa 的主要釀酒師，釀造表達智利風土及其獨特安第斯風味的葡萄酒。
奧斯卡在智利的 Pontificia UniversidadCatólica學習釀酒和葡萄栽培，該學院培養了一些國家領先的
釀酒師，並曾在南美洲和加利福尼亞的著名釀酒廠工作。
ViñaLa Playa酒店

2002年，ViñaLa Playa擴建，包括一個價值1000萬美元的大容量酒廠，擁有最先進的美國，法國和意大利技術。

優雅的四星級酒店ViñaLa Playa酒莊于2004年隆重開業。這是智利第一家以酒莊為主的酒店，邀請客人
在 ViñaLa Playa 的頂級葡萄酒的同一屋簷下入睡。
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對質量和價值的承諾

今天，La Playa是智利新興葡萄酒行業的領導者，以極低的價格贏得了國際風味和優質的品質。
目前，La Playa分佈在北美和南美，歐洲和亞洲的20多個國家。

但價格仍然合理。正如“華爾街日報”指出的：“一些最大的交易，來自智利，優質的葡萄酒，
應該更昂貴，但幸運的不是。

這是一個一直以來我們的主要焦點：在優質葡萄酒提供卓越的價值。